BizAlgeria

UGC creators in Algeria: how to write the brief and the contract (rights, payment, ad labelling) with a free template

A creator brief checklist and a rights assignment contract for UGC videos, based on Ordinance 03-05 on copyright and law 18-05 on advertising, with a template in French, Arabic and English.

By Published Rules checked on 6 min read

Two hands holding a phone to film a white mug lit by a ring light, with a green cloth and a notepad with a gold pen beside it

UGC (user-generated content) means videos and photos made in a creator’s own natural style, such as an unboxing, a demo or a “day with the product”, that a brand then uses on its pages and in its ads. For a small shop it is cheaper than a studio shoot and often fits the phone-first look of the platforms. The risk is not the video. The risk is the misunderstanding afterwards: “I thought it was for one post”, “I did not know you would run it as an ad for a year”, “you never paid the balance”. A one-page brief and a clear contract prevent most of it.

This article is not legal advice. It reads the copyright ordinance and the e-commerce law, notes what is uncertain, and gives you a template to take to a lawyer.

Part 1: The brief (what you want)

A brief that fits on one page, with these lines:

LineExample (invented)
Product and key message“Insulated bottle, keeps water cold for the whole school day”
FormatVertical 9:16, 20 to 30 seconds, French or darija
Must includeProduct visible in the first 3 seconds, the “Advertisement” or “Paid partnership” label, a call to action
AvoidHealth claims, guaranteed results, comparisons with a named brand, unlicensed music
DeliverablesNumber of videos, raw files yes or no, subtitles yes or no
DatesFirst draft, your feedback, final delivery
RevisionsNumber of rounds included (for example 2)
ApprovalWho approves, within what time

The “avoid” line is not decoration. If your product page makes claims Meta does not allow, see why Meta rejects ads before you brief anyone.

Part 2: The contract (rights and payment)

Rights: what the ordinance says

Ordinance 03-05 on copyright and related rights (Official Journal no. 44 of 2003) gives these rules:

  • Moral rights cannot be sold or waived (art. 21). The creator can require their name or pseudonym to be credited (art. 23) and the integrity of their work. For a performer, art. 112 gives similar rights over the performance. So the contract should say whether you credit them, and that you will not edit the content in a way that changes its meaning.
  • A transfer of economic rights must be in writing (art. 62).
  • It must state the nature of the rights, the economic conditions, the form of exploitation, the duration and the territory (art. 64). If one of these (except the territory) is missing, the author can ask for the assignment to be annulled. If the territory is missing, you are treated as having the rights for Algeria only, the country where you are based.
  • Only the listed uses are covered (art. 72). Organic posts are not paid ads. A new platform or a longer period needs a written addendum.
  • No assignment of future works (art. 71), so do not write “all content the creator will ever make”.
  • You cannot pass the rights to a third party without the creator’s express authorisation (art. 70), which can be given in the contract. If an agency posts your ads, name it in the contract.
  • Art. 20 adds a twist: when a work is made under a contract for work, the person who ordered it holds the copyright, within the purpose of the work, unless the contract says otherwise. We cannot say whether a UGC order falls under that article, which is why the template spells everything out.
  • Image rights: a person who suffers an unlawful infringement of rights inherent in their personality can ask for it to stop and for compensation (Civil Code art. 47). The template limits use of the creator’s image and voice to the uses in the table, and requires written consent from anyone else who appears.

Payment: a point many templates skip

Art. 65 makes payment proportional to the revenue from the work the rule, with a guaranteed minimum, and lets a flat fee apply only in listed cases. A fixed price per video is common practice for UGC, but the listed cases do not obviously cover an advertising video, and art. 66 lets an author ask for a revision if a flat fee turns out manifestly too low compared with the profit (action possible for 15 years). Have a lawyer read the payment clause, and avoid a fee so low that it invites a dispute. Put in writing the amount, the schedule (for example a deposit and a balance), the payment method and the delay after invoice.

Advertising rules

Law 18-05, art. 30 requires every advertising or promotional message sent by electronic means to be clearly identifiable as commercial, to identify the person it was made for, not to offend morals or public order, to state clearly any discount, premium or gift, and not to present misleading or ambiguous conditions. So the creator’s post that promotes your product should carry a clear label, and you should not ask the creator to repeat a claim you cannot support. Meta’s Ad Library lists branded content with the paid partnership label, so the label is visible to anyone researching your page: see the Ad Library method. The full rules for online sellers are in the law 18-05 checklist.

Download the template

The template has both parts: A, the brief, and B, the contract (purpose, price, rights table with forms of use, duration, territory and exclusivity, moral rights and image, warranties, advertising compliance, termination). It is a model: replace what is in brackets and have a lawyer check it.

Practical points for both sides

What we could not confirm

  • Later amendments to Ordinance 03-05.
  • Whether a UGC creator counts as an author, a performer or both for a given video, and whether an order falls under art. 20 or art. 62.
  • Whether a flat fee for an advertising video fits one of the cases of art. 65.
  • Whether art. 47 of the Civil Code is the right basis for image rights in advertising, and how law 18-05 art. 30 applies to a creator’s own channel.
  • The Arabic wording of the template clauses needs a native reader.

Sources and verification

9 points checked against the texts, 1 still to confirm.

Sources consulted

Show the point-by-point detail
  • Verified Ordinance 03-05 art. 21: the author has moral and economic rights on the work; moral rights are inalienable, imprescriptible and cannot be waived. Art. 23: the author may require their name or pseudonym to be credited on suitable supports of the work.
  • Verified Art. 62: the assignment of an author’s economic rights must be granted by written contract. Art. 64: it may be total or partial and must state the nature of the rights assigned, the economic conditions, the form of exploitation, the duration and the territory; a deal that does not specify one of these (except territory) can be annulled at the author’s request; if the territory is missing, the assignment covers only the country where the assignee has its seat.
  • Verified Art. 70: the assignee cannot transfer the rights to a third party without the author’s express authorisation, which may be given in the contract; this does not prevent the assignee from organising the normal exploitation of the work with third parties. Art. 71: a global assignment of future works is null. Art. 72: the assignment is limited to the modes of exploitation provided in the contract and cannot be extended by analogy or to modes unknown at the time of the contract.
  • Verified Art. 65: payment for an assignment for consideration is, as a rule, proportional to the revenue from exploitation with a guaranteed minimum; a flat fee is allowed in listed cases (revenue cannot be determined precisely, contribution to a larger work, accessory element, newspaper or periodical commissions, and rights holders resident abroad or dealing with users abroad). Art. 66: if the agreed flat fee is manifestly lower than fair pay compared with the profit from exploitation, the author may ask for a revision, within 15 years of the assignment.
  • Verified Art. 20: when a work is created under a contract for work (contrat d’entreprise), the person who ordered it holds the copyright, unless the contract says otherwise, within the purpose for which the work was made.
  • Verified Art. 109 and 112: a performer authorises, under conditions set by written contract, the recording and use of their performance, and holds moral rights over it (credit, integrity).
  • Verified Civil Code art. 47: a person who suffers an unlawful infringement of rights inherent in their personality may ask for it to stop and for compensation.
  • Verified Law 18-05 art. 30: any advertising, promotion or commercial message by electronic communications must be clearly identifiable as commercial, clearly identify the person on whose behalf it was designed, not offend morals or public order, clearly state any discount, premium or gift, and not present misleading or ambiguous conditions.
  • Verified Meta’s Ad Library includes public branded content that carries a paid partnership label on Facebook and Instagram.
  • To verify Not settled: the later amendments of Ordinance 03-05; whether a UGC creator counts as author, performer or both for a given video; whether ordering a UGC video is a contract for work under art. 20 or an assignment under art. 62; whether a flat fee for an advertising video fits one of the cases of art. 65; whether art. 47 of the Civil Code is the right basis for image rights in advertising; how art. 30 of law 18-05 applies to a creator’s own channel. The Arabic wording of the template clauses needs a native reader.

Corrections log

  • : First published.

General information, not legal or tax advice. Rules can change: check the date above.

Confirm with the official source

Contact details as published by the bodies themselves, collected on 28 October 2026. Before you act, call or write to confirm the point that concerns you, and keep the answer in writing.